activereach donates to water safety charity, Kyrece’s Legacy

Lorna Fimia

High Wycombe, UK – 13th June 2019

activereach invited Kyrece’s Legacy to its offices yesterday – the charity had previously been chosen by activereach staff as their “charity of the year”. The charity discussed the great work that it is doing to promote water safety to young children in nearby schools. activereach was lucky enough to meet Kyrece’s Aunt and Grandmother who have been closely involved with promoting the cause to local businesses and schools alike.

Each year, activereach donates a percentage of its profits to local charities, reflecting its commitment to the local community and empowering its staff to make a difference. Kyrece’s Legacy was chosen this year as Kyrece was known to the niece of one of activereach’s employees, making it a really special cause.

activereach gifted a donation to the charity – which we hope will be used to help install more water safety units along the river pathways local to our community.

Kyrece’s Legacy Cheque Donation: Kyrece’s relatives and activereach

About Kyrece’s Legacy

The 22nd July 2014, the first day of the school summer holidays, was a hot sunny beautiful day. Kyrece Francis, and 17 friends decided to find a secluded spot where they could play football, listen to music and cool off in a shallow River. They settled in a large field alongside The River Thames that had a sandy bay which looked really shallow. They were having so much fun. Some of the children including my son ventured out to swim to a central island, this is when Kyrece got into difficulties in the water. Many attempts were made by his friends to rescue him but sadly he tragically lost his life. There were no signs warning people not to swim and no warnings about the hidden under currents, no safety equipment nearby.

Kyrece’s Legacy has been set up to remember Kyrece and the charity aims to place signs & safety equipment along the Thames & to work with schools to educate children about swimming in open waters.

Find out more about how you could support the charity at

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Lorna Fimia, Marketing Manager, activereach Ltd
Tel: 0845 625 9025